Tired with security issues? Afraid of unsecured content on the web? Need accurate answers for Long-tail keywords? Say Hi to Google's Humming bird algorithm update and Secured search.
Hope you are aware of HTTP and HTTPS, you can find them in the website address or domain.
HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure
In short, content on HTTPS is secured compared to HTTP. Long tail keywords are long queries that doesn't hit bulls eye but with latest update from Google, results are more accurate now compared to past.
"We have seen positive results, so we are starting to use HTTPS as a ranking signal. For now it's only a light weight signal - affecting fewer than 1% of global queries" webmaster trend analysis Zineb Ait Bahaji and Garry Illyes mentioned in their blog.
As with the latest update in search engine algorithm, the sites with HTTPS -as web prefix are sorted prior to the rest. Google with this update not only prioritizes secured content in the search list but also is looking out to make the webmasters make a switch from HTTP to HTTPS so as to keep everyone safe from search.
Having said that Security is a top priority for Google, by default HTTPS is used for their services. This includes users with a Google account who are using Gmail, Drive and various products that it offers. Hit this link to check the security level of a website.
Hope you are aware of HTTP and HTTPS, you can find them in the website address or domain.
HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure
In short, content on HTTPS is secured compared to HTTP. Long tail keywords are long queries that doesn't hit bulls eye but with latest update from Google, results are more accurate now compared to past.
"We have seen positive results, so we are starting to use HTTPS as a ranking signal. For now it's only a light weight signal - affecting fewer than 1% of global queries" webmaster trend analysis Zineb Ait Bahaji and Garry Illyes mentioned in their blog.
As with the latest update in search engine algorithm, the sites with HTTPS -as web prefix are sorted prior to the rest. Google with this update not only prioritizes secured content in the search list but also is looking out to make the webmasters make a switch from HTTP to HTTPS so as to keep everyone safe from search.
Having said that Security is a top priority for Google, by default HTTPS is used for their services. This includes users with a Google account who are using Gmail, Drive and various products that it offers. Hit this link to check the security level of a website.
No comments:
Post a Comment