Tech-giant Apple welcomes Healthcare Industry with its latest iPhone 6 on 9th September 2014

Few more days and we have the most awaiting event, the biggest launch event of Apple on September 9th in Cupertino, California. Well, many of us know that Apple is about to release iPhone 6 probably with 4.7 inch scratch resistant screen using a new process to build sapphire-glass laminate or may be 5.5 inch screen or both models. But there is something interesting that Apple is planning to.




In June 2014, Apple announced its first partnerships with hospitals and health organizations and also with the launch of Healthkit software for developers. The software will help in developing apps for a broad range of medical needs.



Why do we need technology? Why are we upgrading it? What is the outcome? Apple already proved it to be a tech giant and now Apple says there is more to do and it's next step is towards Health industry.


Dr Mohammed Al-Ubaydi runs Patients Know Best,a startup that helps to share medical records securely between doctors and patients. He says" healthcare is fundamentally an information industry. It's about knowing the right thing about the right patient at the right time. The information tools currently available are poor and there's a large opportunity for tech companies to fix that."



Apple took this as a challenge and is expected to announce a health based wearable device that will help capture biometric data about activity. It can monitor everything from our heart rate and caffeine intake to saturated fats, oxygen levels and blood sugar.



Data privacy is other concern that Apple takes care off and it's strict on not to reveal it to third parties unless the user wishes to share his/her medical records to doctors.

Other major expectations on 9th September include - contactless payments using NFC, Homekit - a centralised app that controls smart devices in the home. With these major additions and a 4.7in screen Apple competing it's rivals, Tim Cook hopes the launch will trigger it's biggest sales period yet.

Beware Android users - 300$ awaits you!!

"Broke the law Pay fine" says emerging malware - Ransomware. It started with computers and now attacking mobile devices. It displays a pop-up and blocks every functionality of your phone. It's a very successful method that law enforcement agencies used to track people surfing through suspicious websites and now the same is being used by HACKERS.



The pop-up pretends to be from cyber security or a law enforcement agency such as FBI stating that it's a security breach and you are supposed to pay fine. As android poses the major market share and is more malware prone compared to iOS, android is their target 🎯. Thanks to Google Play Store for not distributing this malware through it's APKs. Your device gets effected through 'drive by download' - which is an unaware intrusion. It can also be from porn sites, unrecognized or unauthorised video players, or from a website that hosts malicious code and injects itself into your device without any prompt and BHOOOM YOUR DEVICE IS HACKED, YOU CAN SAY HI TO RANSOMWARE.



Latest news on ransomware adds more accessibility to hackers by not only locking your device but also to take pictures and to make or take a call. Yes, it's remote access of your device to hackers.



How to be safe from ransomware is all dependent on you and your usage of mobile phones. If security plays a major than loss of data then flashing is one method. "Never grant administrative privileges to unrecognized software " says phonearena. A list of web servers is not available but downloading APKs through sketchy websites is a sure way to get infected.

Secured search says Google with its latest update

Tired with security issues? Afraid of unsecured content on the web? Need accurate answers for Long-tail keywords? Say Hi to Google's Humming bird algorithm update and Secured search.


Hope you are aware of HTTP and HTTPS, you can find them in the website address or domain. 

HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure 

In short, content on HTTPS is secured compared to HTTP.  Long tail keywords are long queries that doesn't hit bulls eye but with latest update from Google, results are more accurate now compared to past.

"We have seen positive results, so we are starting to use HTTPS as a ranking signal. For now it's only a light weight signal - affecting fewer than 1% of global queries" webmaster trend analysis Zineb Ait Bahaji and Garry Illyes mentioned in their blog.

As with the latest update in search engine algorithm, the sites with HTTPS -as web prefix are sorted prior to the rest. Google with this update not only prioritizes secured content in the search list but also is looking out to make the webmasters make a switch from HTTP to HTTPS so as to keep everyone safe from search.

Having said that Security is a top priority for Google, by default HTTPS is used for their services. This includes users with a Google account who are using Gmail, Drive and various products that it offers. Hit this link to check the security level of a website.

Increase number of recruitments - a vital GROUP PLAY

Here we are, with PLACEMENT SEASON - the major deciding part of one's life. I will brief out on how to INCREASE THE NUMBER OF RECRUITMENT'S - the only chance you have.

The company that is going to visit your campus will have a clear number on the intakes. The only way to increase that number is to interact with them during the pre- placement talk. You are supposed to maintain silence during this session and participate in the discussion when ever they asked you to do. The behaviour of each and everyone of you during this session is important combined with your participation during the interactive session provided at the end of the pre- placement talk. Remember guys, this is the only way to increase chances of recruiting more number of students from your campus than what the company had in their mind before visiting your campus.

Based your interaction - the various queries you ask them, the way you respond to the company plays a vital role. Now the problem is - How to actively participate in the discussion? It is a group play. Sit together with your friends and make a list of questions that comes from your mind.There may be students who have good questions in their mind but are nervous and can't raise that question. Analyze those questions, re-frame them so that it's the best probable question that can be asked of that particular kind and put those questions to the team on the day they visit your campus. You may group with your class mates and for a larger perspective you can discuss with your friends from different branches and then form questions. The company HR if satisfied with your interaction, will have a discussion with their management regarding your behaviour and interaction during the session and hence chances are - to increase the number of recruitment's but remember your chance of getting recruited is based on your performance.The best online site would be indiabix.com - it is the bible for placements.

Yes there are live examples of recruiting 10-100+ from what the company thought to intake. This happens mainly with Bulk recruiting companies.

 " The number of intake will be increased = your chances of getting recruited increases "

P.S. : Avoid questions like eligibility criteria, package, DOJ's as they are common...

All the very best. Comment below if you have any queries....

Cortana is live..! Windows 8.1 is rolling out

Having said the features of Windows 8.1, announced on April 2,2014 at Microsoft's Build Conference in San Fransisco, the Windows 8.1 is rolling out for those who did enroll for Microsoft's developer preview.

Topping the list of features - "Cortana" powered by Bing entitles the windows phone era as The most personal smartphone assistant. She learns your interests, provides recommendations and is the only PDA ( personal digital assistant) with people based reminders that links to emails, phone calls and text messages. Remember Paul the Octopus in 2010? Its Windows Cortana now that got 15/16 results correct for the fifa world cup 2014 winning over Google and Apple's Siri. WP 8.1 update with Cortana is available in U.S., China, UK, Canada, India and Australia.

Click here to see  "Now that is a smartphone" says Siri on Cortana. Let us wait if Apple gives a counter with its upcoming iPhone 6 and iOS 8. Also iOS8 beta 5 is now available to download. 

Second feature comes the Personalization  - the stat screen, live tiles, the background, Pin friends to see their timeline posts. You can even pin music, websites and many more.

Looking out for entertainment it provides a built-in Xbox feature. Those who already own an Xbox would definitely know the better outcomes with this. Having heard about the rumous about Sony launching a Windows Phone, it is still yet to confirm about built in Playstation support.

OneDrive, Office, skype, bing are obviously supported. To help you do more ,Windows phone is now optimized  with intuitive smartphone keyboard, action center, battery saver, storage sense, data sense, and wifi - sense which is a new feature that catches the eye ball.

Microsoft consistently holding onto Nokia - Lumia series is said to tie up with other mobile manufactures to expand its windows phone market. Partnered with Indian lead mobile manufacturer Micromax, Canvas W121 and Canvas W092 are announced at a price of INR9500 and INR6500, will hit the stores in a couple of weeks. Reports suggest Sony, HTC and many others will join the line.